CONVERT LEADS INTO CUSTOMERS
Send the Right Message to the Right People at the Right Time
Marketing automation is a powerful tool that integrates your website with your emails with your social media and with your CRM. That connectivity allows you to understand what your leads are interested in and to send them messages tailored to their interests. Some major takeaways:
- Get contact information from visitors on your website using forms and tracking software.
- Segment leads by their activity and tag them in your CRM by areas of interest.
- Score leads by their engagement with your content so sales knows who to focus on.
- Create workflows that nurture your leads and keep them informed.
A HOLISTIC VIEW OF THE BUYER'S JOURNEY
These Key Features Work Together to Drive Conversion
Smart Email
Start conversations that lead to conversions with personalized messages and automated campaigns that respond to user behavior. Use the email marketing platform to track leads “after the click.” Unlike other email service providers, we offer detailed analytics on every interaction – so you can send the right message at the right time, and send your sales team into action with real-time notifications.
Dynamic Forms
Collect leads that integrate directly with your marketing CRM software. Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our dynamic forms autocomplete fields for known visitors to improve conversions and look great on any site with custom CSS.
Detect Key Leads and Moments
Our powerful, easy-to-use visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their unique buying journeys. Instantaneously sync information with our built-in marketing automation CRM suite. Set up buyer personas for your products and services, then assign leads to different personas so that you can send automatically targeted messages. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales.
Identify Every Lead with VisitorID
VisitorID is one of the secret weapons in our stack of marketing automation tools. Use it to identify twice as many visitors to your site (compared to competing marketing platforms). Use behavioral-based tracking to truly understand what motivates each click. Identify pain points and successful strategies so that your website never stops optimizing. Receive a list of the day’s hottest leads directly to your inbox, and act at just the right time to convert those leads to sales.
CRM Integration
Knowledge is power – and CRM is sales. Use our marketing automation CRM that seamlessly integrates with the marketing platform. Keep integrated data up to speed with instant two-way synchronization. Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more, to manage sales effortlessly with our marketing automation tools.
Landing Pages That Convert
Build powerful landing pages and landing page funnels that transform visitors into leads. Use our simple point-and-click editor to create unique landing pages, or adapt a template from our extensive library. Set up chains of linked landing pages to organize visitors into different funnels and capture leads directly into your website.
Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. Deliver results quickly without a developer or any coding — and without touching your website. And if you are coding-savvy, you can always add your own HTML and CSS code to customize pages even further.
Build Brand Authority with Your Blog
Launch a blog in minutes directly in our marketing automation system. Write, design, manage and publish posts with ease. Set up permissions allowing your team to collaborate and publish posts and create profiles to welcome guest bloggers. Extend the reach of your content with RSS email syndication that automatically sends new posts to your mailing lists.
Get more engagement with your content using social media widgets that allow users to share your content and follow you online. Use marketing automation tools to track visitors, find out which content performs best and target posts to maximize conversions.
Readable, Actionable, Marketing Reports
Make key decisions with accurate and relevant data based on user behaviors and engagements. Choose the most important metrics for each campaign and message, then generate custom reports to review your performance. Understand end-to-end ROI and track both online and offline lead sources. Share key information with your team, clients and customers in a readable and accessible display.
Social Media Management
Go beyond scheduling, publishing and monitoring. Turn social interactions into meaningful conversations that generate sales and show up in your marketing reports. We offer all the features you expect from a social management solution, plus powerful conversion tools you can only get from a fully-integrated CRM marketing automation platform. Trigger automated workflows and score social leads based on interactions, sources, interests and more. Measure end-to-end ROI of integrated marketing campaigns and demonstrate the value of your social media efforts.
GETTING STARTED
Find out how you can get ranked on the first page of search engines and grow your web traffic. Learn more here.