There has been a real paradigm shift in marketing in the last 5 years which is mainly due to consumers going online to do prepurchase researcher in record number. Digital marketing has proven itself to be more affordable than traditional marketing. Advances in software have allowed for easier creation and deployment of digital assets, as well.
While digital marketing is easier and more affordable to use than traditional marketing the rules have changed. It is more important to provide value to prospective customers at all stages of their buying journey. This is called content marketing and something we can help with as, well.