Unit Scientific provides its clients with unique software for improving SEO on their website's pages. Performance Amplifying Search Engine Optimization (PASEO Software™) is loaded with features that make it a must-have in any competitive life sciences company's digital marketing arsenal. Simply stated, it propels domains to the first page of major search engines for selected keywords with a sophisticated backend system that provides real-time analysis via your online account's dashboard.
SEO software offers several capabilities including, but not limited to Link Building, Keyword Research, Traffic Analytics, Rank Tracking, Content Creation, and Back Link Building. These are all offered by Unit Scientific and its PASEO Software™.
That being said, even the technical team at Unit Scientific uses other SEO software to bring value to its clients. Some of these SEO software platforms are www.semrush.com, www.moz.com, and www.screamingfrom.co.uk for more advanced analysis. All of these platforms give us incredible insight into how the domains of our clients are performing.
Content marketing for the life sciences can be pretty challenging. Life science companies are extremely data-driven and have a tendency to describe their products and services with just facts. However, real content marketing allows the audience to see how the product and service can benefit them directly. At Unit Scientific, we take the facts and weave them into stories that make the viewer want to learn more and become completely engaged with the content.
Search Engine Optimization (SEO) services in the life sciences should only belong to those agencies with a profound understanding of the technical terminology within the industry, like Unit Scientific.
This is because all great SEO comes from effective keyword research. And to have effective keyword research requires a firm grasp of what customers are typing into their searches and the intent that those searches have on the probability of purchasing. Take a look at www.unitsci.com for more details.
Running pay-per-click (PPC) marketing campaigns can be challenging for businesses and even more challenging for life science companies because it is based on purchasing keywords. In the life sciences many keywords are acronyms like SNP which can be acronyms that are shared with many other products throughout several different industries.
This means that when a PPC ad is placed purchasing SNP as a keyword that there could be many people searching for SNP that click on that ad who then immediately leave your website once they realize it is not what they are looking for, at all.
Why Is Search Engine Optimization (SEO) Service Important For Your Business?
Search engine optimization (SEO) means being the top organic search result on page one of a search engine, i.e. for the search terms used by your ideal customers. Therefore, it is critical to developing a strategy around the content your company publishes online that insures prospective customers find your products.
There are several elements to doing SEO right, but only Unit Scientific has proprietary software that will boost your company's SEO with the least amount of effort. So what are you waiting for?
Here are some facts regarding pay-per-click (PPC) marketing:
About 15% of prospects searching for a solution click on ads.
It is a great way to research which keywords perform best.
Very effective at increasing brand recognition.
What Unit Scientific focuses on in regards to pay-per-click (PPC) marketing:
Keyword Research:
We can help identify keywords that will bring your company's products in front of your ideal customer.
Google Ads:
One of the best tools to post your advertisements online is Google Ads and a great place to get started if you are not already there.
Marketing in the life sciences requires a deep understanding of the technology involved in the products and services. It also requires an intimate understanding of the researchers and scientists that comprise the customer base. Unit Scientific has both a deep understanding of the technology and the intimate understanding of the customer base which is why we are successful in providing marketing services in the life sciences. Bottom line, Unit Scientific excels with life science companies requiring marketing services.
Several agencies offer digital marketing services, like Unit Scientific. It is important as a potential client to do some research to help identity which ones have experience in the industry you are in. Unit Scientific has a background in the life sciences from research and development to sales and marketing. Even though there are other digital marketing agencies in the life sciences none have the offering of Unit Scientific.
Digital marketing in the life sciences requires a commitment to technology. It is an implementation of various software platforms or technology stacks to reach a large number of potential customers and automate the process to identify which ones are ready to purchase your products or services versus just trying to find information.
Unit Scientific helps life science companies achieve success with their digital marketing efforts by understanding the entire sales funnel from awareness to closing the sale and even post-sales engagement.
