ANSWERS TO COMMON QUESTIONS
Questions You Want To Know
These questions might be perceived as basic for anyone who has knowledge of modern-day marketing strategies. Please pose questions in the comments section below to grow this FAQ sheet. Also, recognize that by answering these questions about digital marketing terms it boosts Unit Scientific’s search engine optimization.
What does SEO stand for?
Which is better, SEO or PPC?
SEO is a search engine placing the link to your website organically. It is the search engine algorithm selecting what it considers to be the best matches and there is no cost associated with clicking on those links.
Based on the fact that most prospective customers are proactively searching for solutions when they are in the buying cycle SEO is better than PPC. The data shows that only about 15% of those ready to make a purchase click on adds. That means over 85% are clicking on the search results to the search terms related to the problems they are trying to solve.
Where do I start my SEO strategy?
Therefore, you really want to have a keyword strategy that:
- Identifies the products and services your company represents
- Considers the search terms your ideal customers would be using to solve the problems they are facing.
Then it is time to an audit and determine how you rank for those keywords.
How do I conduct keyword research?
There are other resources available online that provide an entire suit of tools for doing analytics on your digital status. In fact, these are some of the tools that we use, as well. Take a look at moz.com and semrush.com as a way to do some research. Here is another one – wordstream.com (these links to their websites are boosting their SEO, by the way). They all provide a minimal analytics package for free. They all will limit the number of searches you can perform for free and require payment to take full advantage of their offering, but great resources all the same.
Which SEO techniques are popular?
There are a few techniques that remain at the forefront of good SEO:
- Content pages that reference the keywords
- Proper usage of tags
- Search engine friendly URLs
- Backlinks from other relevant website to your content
- Images and video with alt-text filled in
Social media also plays into SEO, as well as many other factors. These represent the most popular techniques being used to boost SEO.
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