IS PAY-PER-CLICK MARKETING RIGHT FOR YOU
Learn The Basics Of Pay-Per-Click (PPC) Marketing
Even though the best place to be is in the organic section of the search engine results page (SERP), it is still worthwhile to have a PPC strategy for a few reasons:
- About 15% of prospects searching for a solution click on ads.
- It is a great way to research which keywords perform best.
- Very effective at increasing brand recognition.
Google Ads
One of the best tools to post your advertisements online is Google Ads and a great place to get started if you are not already there.
Keyword Research
We can help identify keywords that will bring your company’s products in front of your ideal customer.
PPC ADVERTISING CAN BE CHALLENGING
The Role Of PPC Advertising
Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles
MODEL OF ADVERTISING
Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning
Advertising online is a multi-billion dollar industry and a strategy used by all major life sciences company. We can give you the same advantage with a simple formula.
Track Conversions
Using UTM parameters on links allows for tracking where traffic is coming from and setting up conversions with Google Ads allows for easy quantification of ROI.
Manage Your PPC Dollars: Set a Sensible Budget
The issue with PPC is that it costs money no matter who clicks on your ad. This is why it is always best to run experiments with micro budgets to determine which ads are performing best. Invest more in the winners and suspend the losers.
Find Niche Keywords: Long-tail Keyword Strategy
As mentioned above, it costs money for every click. This is why using long-tail keywords is a great way to ensure the right people are clicking. Think about the problem your prospective customer is trying to solve and create a keyword strategy around it.
Good Writing: Don’t Ignore It
We have found that good content writing for life sciences can be difficult. There tends to be an inclination for most companies to state the features and benefits of the products. The actual method to do this well requires developing archetypes for your different customers and speaking to them directly.