CONVERT LEADS INTO CUSTOMERS
Send the Right Message to the Right People at the Right Time
Marketing automation is a powerful tool that integrates your website with your emails with your social media and with your CRM. That connectivity allows you to understand what your leads are interested in and to send them messages tailored to their interests. Some major takeaways:
- Get contact information from visitors on your website using forms and tracking software.
- Segment leads by their activity and tag them in your CRM by areas of interest.
- Score leads by their engagement with your content so sales knows who to focus on.
- Create workflows that nurture your leads and keep them informed.
A HOLISTIC VIEW OF THE BUYER'S JOURNEY
These Key Features Work Together to Drive Conversion
Detect Key Leads and Moments
Identify Every Lead with VisitorID
Landing Pages That Convert
Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. Deliver results quickly without a developer or any coding — and without touching your website. And if you are coding-savvy, you can always add your own HTML and CSS code to customize pages even further.
Build Brand Authority with Your Blog
Get more engagement with your content using social media widgets that allow users to share your content and follow you online. Use marketing automation tools to track visitors, find out which content performs best and target posts to maximize conversions.