SEO software offers several capabilities including, but not limited to Link Building, Keyword Research, Traffic Analytics, Rank Tracking, Content Creation, and Back Link Building. These are all offered by Unit Scientific and its PASEO Software™.
That being said, even the technical team at Unit Scientific uses other SEO software to bring value to its clients. Some of these SEO software platforms are www.semrush.com, www.moz.com, and www.screamingfrom.co.uk for more advanced analysis. All of these platforms give us incredible insight into how the domains of our clients are performing.